Public Rec

I joined Public Rec to help give its comfort-driven menswear a clear, confident voice. As copy lead, I contributed across full-funnel eCommerce, supporting digital and social campaigns, website content, product launches, and the broader rebrand. Working within an agile, data-responsive system, we tested and refined messaging in real time, ensuring every touchpoint, from emails and social content to product pages, was optimized for engagement and conversion. The work helped define Public Rec’s tone as a relatable, lifestyle- driven brand and reinforced its DTC-first strategy while establishing consistent brand expression across channels.