Starbucks

Starbucks is a globally recognized brand, but new product launches still have to earn attention and perform across social and digital channels, especially outside the in-store experience. We created distinct, platform-native work for each launch, unified by a social-first approach.

For Starbucks Energy, we paired high-energy moments with the product to create content built to be shared. For Holiday, we captured seasonal anticipation through visually rich storytelling. And for the Ready-to-Drink portfolio, we developed flavor-forward films that made the bottles feel as craveable as the drinks people already know and love. Across all three product lines, the work was designed to live seamlessly across channels.

This ultimately strengthened brand presence, increased engagement, and drove some of the brand’s strongest sales results.